Bitossi elephant designed by Aldo Londi for Flavia, 1970s

Handmade ceramic bitossi elephant designed by aldo londi in the 70s. The elephant is part of his rimini blu collection (1955-1965). This iconic mid-century series includes over 150 designs, including bowls, vases, jugs and animal figures, all in vibrant blue and characterised by abstract motifs and shapes. The ceramic animal is in very nice condition without damage. At the bottom it is stamped with 'flavia montelupo italy' Ceramiche flavia was founded in 1921 by guido bitossi. From 1946 to 1976, under the artistic direction of aldo londi, the factory collaborated with a number of external artists, including, from the late 1950s, ettore sottsass. From the 1980s, giovanni masone took over as artistic director and invited members of the memphis group, including piero fornasetti, to collaborate. (source: british museum).