Pair of Bernardaud cups with birds

Pair of bernardaud porcelain bird cups. A cup of litron shape, motifs of golden birds in reserve, cobalt blue background, small golden stars in sequin reminiscent of the famous partridge eye motif of the manufacture of sèvres, golden handle in gloss. Signature bernardaud and jidé, 20th century. Height: 5cm. Diameter: 5 cm. Subccup diameter: 11.5 cm. Additional information: Jidé: Small electrical equipment factory 1958-1971, limoges. Bernardaud: The great industrial and artistic adventure of the bernardaud factory began in 1863 in a region that possesses the three essential elements for the manufacture of porcelain: kaolin, fresh water and forests. It continues into the 21st century by successfully addressing technological and creative shifts and thus begin the third millennium with serenity and determination. In 1962, pierre bernardaud took over the management of the company. He restructured it by opening a new site in oradour-sur-glane in 1979 dedicated to the manufacture of white porcelain, and by buying various porcelain factories (including the old royal manufacture in 1986). He modernized the production tool by adopting the isostatic press in the 1980s. The porcelain paste, in the form of powder injected into a resin mould, becomes compact under a pressure of ten tons and then takes the shape of the object. This technique increases the production of plates by improving their quality. At the same time, he maintains creation at the heart of the business, including the creation of the first contemporary porcelain service. Finally, he launched the first advertising campaign on television with a jingle that is now part of the collective memory of the french. Thus, in technology, creativity or communication, he masterfully manages to get the company to take three considerable turning points. In 1979, pierre bernard.